Monday, February 15, 2021

Successfully Funded! Some Stats and Insights


The Zine Quest 3 Kickstarter campaign for The Many Crypts of Lady Ingrade came to a close. It funded within an hour and had a steady growth through the 14 days. Here are some stats from my campaign. 

Backers: 406 

Pledged: $4616, of that amount $1009 was collected for postage. 

Biggest Pledge Day: $1357 (106 backers) - this was the first day of the campaign. 

Project Followers: 284 at the end. The highest number I had was 301 at one point.

Converted Followers: 124 which translated into a 43% conversation rate. Which is excellent. 

Coffee Pledge: 2 pledged the coffee level. One was my mother who pledge a $100. I can get a lot of coffee with that. Equates to 28.3% of the total pledges. 

PDF Pledge: 115 wanted the PDF. Equates to 28.3% of the total pledges. 

Print/PDF Pledge: 287 wanted the zine in their hands. Equates to 70.7% of the total pledges. 74 are from international backers from 21 different countries. 

Reduced or Cancelled Pledges: There were many cancelled and reduced pledges this time around. It happens. I'm estimating $400 to $600 pledges were cancelled or reduced. The funny thing is when Ivy would ask me the check where I was at, I'd click on my page and a few seconds later I'd lose a pledge. I kept jinxing myself. 

My Take on this Year's Zine Quest: This year I started behind. The original idea I had that was mostly written was too large. And then Jim, my artist from last year, was already booked to the gills. So I was scrambling to come up with something that was interesting that I wanted to work on for the next few months. And search for an artist at the last minute.

I got lucky and I contacted Jason Sholtis. He helped me with my first zine and was available. His style really fit the style I wanted to go with this year.

Over a year ago I did an adventure for my Patreon called The Many Crypts of Lady Ingrade. I always loved the title and concept. I wanted to expand it and thought it was perfect for this years Zine Quest. 

Printing: I also chose to go with a professional printer this year instead of printing it on my own. It'll be less stressful and after doing the numbers, much, much cheaper. In addition, it's going to give me a lot more options for layout. I'm excited to play around with that.

Maps: This year I recruited Rob Conley to help me with maps. His maps are amazing and will work great on VTT. I am added his maps for VTT play.


Editing: I have my editng team from last year. Joethelawyer and my wife, Ivy, will clean up my work. Make it look good. 

Distributors: I'm going to read out to distributors this year to carry my zine. I've attempted this in the past, but haven't had any luck. Fingers crossed.

That's a look behind this year's Kickstarter. I've got to get back to writing some crypts. It's been a blast so far. 


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